The rivalry between Steve Jobs and Bill Gates began in 1983, when Microsoft bailed on making Macintosh software after it revealed its own Microsoft Windows operating system — a direct competitor to the Mac.
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“Finally Jobs proposed Apple Computer. “I was on one of my fruitarian diets,” he explained. “I had just come back from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge off the word ‘computer.’ Plus, it would get us ahead of Atari in the phone book”
― Steve Jobs… (next quote)
