In 1985, Steve Jobs tried to rally Apple’s board to oust Apple CEO John Sculley. Instead, the board voted to strip Jobs of all of his responsibility. Jobs ended up quitting to start his own company, NeXT.
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“Finally Jobs proposed Apple Computer. “I was on one of my fruitarian diets,” he explained. “I had just come back from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge off the word ‘computer.’ Plus, it would get us ahead of Atari in the phone book”
― Steve Jobs… (next quote)